Projects

130 W1 is a large commercial building on Shaftesbury Avenue. The developer wanted to target creative industries as potential long-term leaseholders, with the specific goal of tempting Clerkenwell tenants to upscale to Soho. We developed a visual language that combined playful illustrative lines with bold color graphics. A custom wordmark was built around flowing ribbons—a subtle nod to the building’s industrial heritage.

The Penrose was the final phase launch for a luxury property development in Canary Wharf. The brief was to elevate the existing brand while building a deep sense of exclusivity and intrigue. We created a campaign centered on a fictional, highly secretive members’ club in Canary Wharf called The Penrose, inviting people to try and find it. Using a distinct imagery style and color palette, we drove prospective buyers into the developer’s marketing funnel for an exclusive launch event in The Penrose show home.

The Brentford Project is a major mixed-use development in Brentford. To introduce the development and engage the local community, we hosted numerous pop-up events and seasonal festivals. As the customer profile evolved, we shifted our focus to appeal to an older demographic of downsizers, pairing unexpected lifestyle imagery with a sophisticated yet playful illustration style.

The White City Living VIP launch required a strategy tailored to a very specific, high-end demographic. Through a series of exclusive events, we deployed a refined visual language that combined black-and-white photography with a holographic materiality, injecting a flash of modernity into a classic aesthetic.

Embassy Gardens is a large mixed-use scheme in the heart of the Nine Elms regeneration project. As new phases completed, we looked for fresh ways to revitalize the brand and communicate the evolving product offering. For this phase, we encouraged residents to tag images of their daily lives on Instagram using “We are Embassy Gardens.” This generated an authentic library of real imagery, which we used to prove the reality of living on-site and speak directly to prospective buyers.

Comex is a leading Mexican paint company that brings together industry experts annually to forecast color trends. We packaged these insights into a standalone “pocket brand” for pop-up events held throughout the year, designed to position Comex alongside leaders in architecture, design, and interiors. For their 14th year, the visual identity was built around the number 14, broken down into nine graphic shapes that could be rearranged to create distinct characters interacting dynamically with the brand.

We Are Folk is a digital-first rental concept that puts technology at the core of its offering to deliver a streamlined, tailored experience. We developed a logo and brand system that captured a functional yet playful identity—one that felt both expertly tailored and genuinely welcoming.

Homes & London was a quarterly lifestyle magazine we published for a number of years to celebrate luxury living in the capital. We established the publication as a placemaking initiative to position St James developments within exciting, highly desirable neighborhoods. Commissioned articles and interviews subtly highlighted the unique benefits of living in a St James home.

The Wardian is a boutique residential offering in Canary Wharf. For the final sales push to move the development’s most expensive apartments, we refined the brand palette and repackaged the development to align with an ultra-premium lifestyle. Subtle textures and a curated photoshoot delivered a new level of luxury for the brand.